Course curriculum

    1. Welcome to Working With Influencers: Start Here!

      FREE PREVIEW

    1. Why Should You Work With Influencers

    2. Types and Tiers of Influencers

    3. Campaign Basics

    1. Setting Goals

    2. Understanding Deliverables

    3. Establishing a Budget

    1. How to Find the Right Influencer

    2. Reaching Out to Influencers

    3. Getting Influencers On Board

    1. Pre-Launch Preparations

    2. Launch Day 🎉

    3. Post-Launch: What's Next

    1. Assess: Case Studies

    2. Assess: Campaign Planner

    3. Assess: Influencer Screening Checklist

    4. Assess: FTC Influencer Disclosures

    5. Assemble: Influencer Campaign Tracker

    6. Assemble: Initial Outreach Templates

    7. Assemble: Influencer Offer Template

    8. Assemble: Creator Brief Checklist

    9. Assemble: Influencer Contract Cheat Sheet

    10. Amplify: Campaign Wrap Up Checklist

    11. Amplify: ANA Influencer Marketing Measurement

About this course

  • $120.00
  • 25 lessons
  • 1.5 hours of video content

Get the training and tools you need to succeed!

Enroll today

Bonus Downloads

You'll get everything you need to succeed in this starter kit included with the course

  • Bonus material

    + Influencer Marketing Campaign Tracker
    + Campaign Planner
    + Influencer Screening Checklist
    + Creator Brief Checklist
    + Influencer Contract Cheat Sheet
    + Email Templates
    + Case Studies

Instructor

Lia Haberman

Instructor

Hi! My name is Lia. I've been working with influencers since before they were called "influencers."

My first branded campaign was a partnership with Jennifer Lawrence, Lionsgate, and Yahoo. Since then, I’ve collaborated with brands such as Samsung, Sony, Athleta, and Del Monte; digital creators, including Anna Victoria, Blogilates and My Healthy Dish; and agencies like Viral Nation, Mavrck, and Influence.co.

I’ve taught influencer and social media marketing to hundreds of students at UCLA Extension, and every week, I write a creator newsletter called ICYMI that made Buffer’s ‘Best Of 2023’ list. And I've been quoted in everything from Business Insider and AdAge to Marketing Brew and Fast Company.

Now, I’m opening my class to anyone who wants to learn how to build better relationships with creators and run a successful influencer marketing campaign.

Join me as I share the best tips, tricks, and tactics I wish I had known about when I was starting out.

What You'll Learn

By the end of this course, you’ll feel confident knowing how to:

  • Align your campaign goals with influencer content styles.

  • Source and screen the right influencers.

  • Get an influencer on board with your brand efforts.

  • Set rates that are fair to both parties.

  • Troubleshoot and avoid costly campaign mistakes.

  • Measure against your campaign goals.

Who This Is For

  • Career Change Students

    ...who want to learn more about influencer marketing and are considering pursuing this as a career path.

  • Early-Career Marketers...

    ... or brand social media managers who want to take their skills to the next level and feel confident running an influencer campaign.

  • Solopreneurs

    ...or SMB owners who know they should be working with creators but aren’t sure how to go about launching an in-house influencer program.

More Strategy Than Selfies

Join me now

Buy Now

Social proof: testimonials

“Lia has always been a generous thought leader with her newsletter and overall approachability, but this course takes that to another level: it could EASILY cost 10x and still be worth every penny invested. If you are serious about your influencer marketing strategy this course can get you there.”

Fernanda Sarmento, Partner Strategist at Meta (through Aditi)

“Just completed Lia Haberman's "Working With Influencers" course, and I highly recommend it for those interested in influencer partnerships. I'm looking forward to sharing it with my team and seeing the new connections we can make with our community!”

Nat Biendara, Communications Coordinator Balboa Park Cultural Partnership